An elevator speech is a short introduction of who you are and what your company does in about 200 words or less. It should highlight your uniqueness and focus on the benefits that you provide. It is delivered in an enthusiastic upbeat way, introducing yourself, shaking hands, having eye contact, engaging the potential client and handing out a business card.
A good elevator speech would include:
1. The services or features that you provide.
2. The benefits that your clients will receive from these services.
3. Include successful client outcomes.
4. Create an opening sentence that will grab the listeners attention, the best opening lines leave the listener wanting more information.
5. Finally your elevator speech has to sound sincere, engaging and delivered with passion.
6. Always introduce yourself, shake hands and have a business card to hand out
This essential networking tool will allow you to grab the attention of anyone you wish to do business with.
This would be an example of mine:
Hi, my name is Julie Brander and I am a SCORE counselor with 20 years of business experience, I have my MBA and Real Estate License. I help people start and expand their businesses. I’ve helped clients get business loans who have been turned down. I’ve helped clients with their marketing plans in which they have increased their business and helped with business plans in order to get bank financing. SCORE counselors are available free of charge to help you with all your business needs. Please contact us at www.newhavenscore.com or call 203-865-7645 for an appointment.
According to the Small Business Administration, one of the top three reasons businesses fail is misspent marketing dollars. SCORE Atlanta plans to change that by continuing its top-rated, skill-building conference series.
The full-day event will focus on improving skills in sales and marketing. All sessions are taught by experts who speak professionally.
Monday, October 6, 2008
9:00AM – 4:00PM
Georgia Tech Research Institute
250 14th Street (in Midtown)
Atlanta, Georgia
$69.00 Online Pre-Registration Includes Lunch
Designed for men and women already in business.
Training Topics Include:
Marketing Savvy presented by Dr. Joyce McGriff.Build a platform for understanding your target market segment and the necessary marketing strategy for your business offering.
Shameless Self-Promotion, presented in a 3-part series by Peggy Duncan, JB Brathwaite, and Brent Leary.Solopreneurs show you how to do your own public relations, create blogs and affiliate programs, and understand how social media boosts a Web presence that drives business to you.
Sales Training with Barbara Giamanco. Former Microsoft sales leader will teach a sales process that will help you get in the mind of your customer.
Consultative Selling with Jeffrey Mesquita. Former sales executive will show you how to understand the customer’s needs and/or problems before you attempt to make a sale. (more…)
“I hate networking!” Get over it. Networking (be it actual or virtual) is the least expensive and most effective marketing tool for small business.
“But, I am too shy.” That’s actually best — shy people make great networkers since they spend most of their time listening.
Women love to talk and if you are sincere in listening to the focus of their companies and how they got into business, you are a big step closer to developing a client and a friend. We do business with people we know and love. By listening and using eye contact, you show you care about them and want to know more. After all, the point of networking meetings is to get to know people and build relationships.
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Julie Brander
Peg Corwin
Peggy Duncan
Vernita Naylor
Betty Otte
Christine Banning
Joyce Bone