Marketing: Just Pick Up the Phone and Call

Make the Connection.

Email, Blogs and social media are great. Quick info and a sense of connection.

But, when was the last time you actually talked to your 10 best customers?

The recession is easing, but the economy is still in a state of flux. Do your clients have a personal connection with you?

Set aside a day and call your top clients to find out how they are doing. No rush. No pitch. Just get feedback.

Real relationships and trust take time. The investment in picking up the phone to call can reveal emerging client needs, bring feedback on your services and can build loyalty–because you show that the client is important to you as the business owner.

Workshop: Creating Customer Loyalty
5 Tips on Customer Service
Managing Client Expectations

Christine Banning, SCORE
View more posts by Christine

2 Comments October 21, 2009

Customer Service: How to Keep Customers Loyal to Your Biz

Think about the places you frequent and determine why you keep going back? It can be as simple as the shop owner knows your name and acknowledges you every time you go. Being friendly or giving personalized attention always pays off. Giving a customer extra time or something that is not expected goes a long way. All the little things that we remember when we do business with the people that we like. It does not take a lot of effort and should be your mission to always exceed customers’ expectations.

5 Important Tips to Remember
1. Give your customers a reason to come again
2. Thank them for their business every time they come
3. Offer incentives, perks, and discounts for loyalty and referring new customers.
4. When a customer is a good customer think of ways to offer a special discount or give an added value gift.
5. Always think of new ways to attract customers and keep them coming back makes your business more profitable.

People do Business with People They Like 
They frequent businesses that are easy to do business with; customers expect good quality, service and value. Always educate your customers about your products, explain features and benefits to the customer and give a guarantee.

Always remember without customers there is no business so always nurture those relationships and go above and beyond what is expected.

Julie Brander, New Haven SCORE
View posts by Julie Brander

4 Comments February 26, 2009