What sets you apart from your competitors? What have you done for them to easily locate you, your company or your services? These are some easy online marketing rules to live by: A Website is important for your target audience and provides viability for your company also it helps to create your database. Here is a checklist for you:
1. A domain name represents your company.
2. Create basic pages: home/about us, contact, service/product, and shopping cart (if applicable).
3. Create keywords (SEO) appropriate for your product and/or services. Remember flash pages can’t be read. Update keywords frequently.
4. With website hosting packages you will be provided the opportunity to create several email accounts.
5. Create email accounts that are easy to remember.
6. If do not have a website create email accounts that represent your company’s name (reply@xyz.com vs. replyxyz@gmail.com).
7. Sumbit url to various search engines frequently.
8. Use the business cards you collect to create your email database.
9. Send out mass emailing (not spam) through Coolermail, Constant Contact (or other reliable sources) with updates, specials – weekly, monthly or quarterly.
10. Develop linking partnerships with other companies using various commodities that ties into your product and/or services.
11. Return emails within 24 hours, unless otherwise noted (use your auto responders).
Remember an online presence is the trend and will help to validate your company’s product and/or services.
To help increase your leverage both personal and professionally, do a quick self-assessment of where you are by viewing the listing below.
First:
Create an informal business plan, around one to three pages each, as a blue print for your company.
Second:
Focus on marketing business basics:
1. Exercise A Professional Phone & Email Presence
- Let Your Smile Radiate Through The Phone
- Return Calls & Emails Within 24 Hours
- Develop A Brief Company Identity On Your Vm
- Use Proper Grammar, Especially On Emails
2. Exercise Professional Work Ethics - Be The Employer, Not The Employee
3. Customer Service - Service Your Customer – Internally & Externally
- Not Only Listen, But Hear Your Customers’ Needs
Who would have thought that the basics are still viable today, as it was years ago? Do a self-assessment and see where you stand in these back to basics tips.
A. Create An Informal Business & Marketing Plan, 1-3 Pages Each, As A Blue Print For Your Company
B. Marketing Business Basics: 1. Exercise A Professional Phone & Email Presence
- Let Your Smile Radiate Through The Phone
- Return Calls & Emails Within 24 Hours
- Develop A Brief Company Identity On Your Voicemail
- Use Proper Grammar, Especially On Emails
2. Exercise Professional Work Ethics
- Be The Employer, Not The Employee
3. Customer Service
- Service Your Customer: Internally & Externally
- Not Only Listen, But Hear Your Customers’ Needs
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Julie Brander
Peg Corwin
Peggy Duncan
Vernita Naylor
Betty Otte
Christine Banning
Maryanne Weiss