Marketing: Social Media
November 17, 2009
Twitter Emoticons and Questions For Business Intelligence & Prospects
Identify negative tweets about your company and questions in your niche on Twitter to beef up your business intelligence and find new prospects.
This is the third of a three-part Twitter research tutorial, in pictures. I’ve created screen shots that relate to my nonprofit, SCORE Chicago, to use as examples. SCORE, “Counselors to America’s Small Business,” offers free business counseling and inexpensive business workshops to entrepreneurs and small business owners. One of our most important keyword phrases is “business plan Chicago.”
Tracking Emotion and Opinion on Twitter
Emoticons like 
and 
have moved from email and texting to Twitter. If users add them to their tweets about your brand or business, you can narrow your search to tweets with positive or negative feelings. Here are people unhappy about their business plan….
Of course, you can also locate tweets with a question mark, which might be a prospect in need of your product or service…
Business Intelligence
What do you observe in the above screenshot? You see potential clients and prospects in pain over business plans. You see people with emotions and feelings around our brand.
If you’re locally-focused, like we are, find out how to use Twitter search to find people near you expressing these emotions about your brand.
Want to get fancier about tracking behavior, sentiment and opinion? Learn about 7 Twitter Tools in Tweeting by The Numbers.
Related Posts
- Twitter Research Part 1: Tap the Power of Twitter Search for Business Intelligence and Prospects
- Twitter Research Part 2: Twitter Hashtags for Business Intelligence and Prospects
- Social Media Monitoring Tool to Listen to Customers and Measure Engagement
- Google Alerts: YourBloodhounds on the Net
- How Can I Get Information About My Online Competition, Learn Their Keywords?
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Filed under: Marketing
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Julie Brander
Peg Corwin
Peggy Duncan
Vernita Naylor
Betty Otte
Christine Banning
Maryanne Weiss
4 Comments Leave a Comment
1.
Jason Tipp | November 18, 2009 at 3:44 AM
Social networking sites are just another way of sending spam. In my opinion such sites will grow to enormous size and become the largest companies (except biggest search engines). Soon services like Facebook and Twitter will be big enough to take over smaller companies like Skype or maybe even something not connected directly to internet marketing, like DHL.
2.
seo indonesia | November 20, 2009 at 10:33 AM
i agree with jason,.the social networking site is the way of sending more spam.
3.
Peg Corwin | November 21, 2009 at 10:17 AM
SEO Indonesia and Jason,
I certainly agree that there is lots of spam in social media. But if you search, target and filter, there is value too. I think it’s a tool that can be used responsibly or not.
Peg
4.
Kim | December 8, 2009 at 7:47 PM
Honestly, I had no idea how to use Twitter for social media marketing. But I learned after I read your article. This way, clients for a certain niche are easily searched for. This is very helpful thank you very much.
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