Marketing: Just Pick Up the Phone and Call

October 21, 2009

iStock_000002773290XSmallMake the Connection.

Email, Blogs and social media are great. Quick info and a sense of connection.

But, when was the last time you actually talked to your 10 best customers?

The recession is easing, but the economy is still in a state of flux. Do your clients have a personal connection with you?

Set aside a day and call your top clients to find out how they are doing. No rush. No pitch. Just get feedback.

Real relationships and trust take time. The investment in picking up the phone to call can reveal emerging client needs, bring feedback on your services and can build loyalty–because you show that the client is important to you as the business owner.

Workshop: Creating Customer Loyalty
5 Tips on Customer Service
Managing Client Expectations

Christine Banning, SCORE
View more posts by Christine

Filed under: Marketing

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2 Comments Leave a Comment

  • 1. Mike from Drop Ship  |  October 21, 2009 at 8:22 AM

    Making calls and getting in touch with clients can create great relationships. It is worth all the extra efforts.

  • 2. Christine Banning  |  October 26, 2009 at 2:51 PM

    Mike: Great addition. Thanks for sharing your comment.

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