Marketing: Effective Brochures
July 23, 2009
Tips and Tools for Creating Brochures
The purpose of a brochure is to inspire the perspective customer to do business with you.
A Brochure:
- Helps you establish credibility.
- Gives you the ability to explain what your company does.
- Explains the reasons the customer needs your services or products.
- Will focus on the benefits of your services or products in detail.
Brochure Content:
- Is it eye catching?
- Does it establish credibility? List your credentials and experience
- Are the benefits to the customer listed?
- Are the products or services clearly described?
- Are the prices listed (optional if applicable)?
- Are their graphics, pictures if applicable?
- Is it easy to read and written in simple language?
- Are the type sizes and styles easy to read?
- Is it written in sincere friendly easy to understand language?
- Have you used bold face and bullets to emphasize key points?
- Does it provide a call for action?
- Does it include your name and phone number in more than one place?
- Is there an email and website available?
- Is the address included with directions if applicable
- Consider attaching your business card
.
Make sure your brochure is printed on heavier paper stock, perhaps in color and hand it out at networking events along with your business card.
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Julie Brander
Peg Corwin
Peggy Duncan
Vernita Naylor
Betty Otte
Christine Banning
Joyce Bone
7 Comments Leave a Comment
1.
virtual reality software | July 23, 2009 at 10:15 AM
Great site, I now have you bookmarked to come back again.
2.
business startup | July 23, 2009 at 4:01 PM
Your site has been a great inspiration and the knowledge gained has gotten me past the obstacle blocking my way.
3.
training | July 23, 2009 at 4:05 PM
Glad I came back to this site some new very interesting items which I wanted to know more about. Great work on your site.
4.
Mike from Drop Ship | July 24, 2009 at 9:25 AM
A brochure can give a first hand information about company. It creates a first impression. All the points mentioned in this blog are excellent and need to be pondered upon before making a brochure.
5.
Julie | July 25, 2009 at 8:30 AM
thank you for your kind remarks
6.
Laura Baker | August 1, 2009 at 12:56 AM
I greatly enjoyed your article. I’m currently designing new brochures for my business and was going back on forth on the content to be printed. I’ve also forwarded this to a few of my clients as well.
7.
Ron Derven | August 23, 2009 at 10:13 PM
Great tips on creating a brochure. i wanted to mention a great mini brochure idea, which is to take a double size business card, use the center for the brochure and then fold over. Using this, you can hand out a standard size business card that opens up into a great little brochure. This is a great promotion piece to attach to all letters you send out.
Ron D
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