Comments on: Marketing: Effective Elevator Speeches that Leave a Lasting Impression

By: Kim

Kim — Tue, 08 Dec 2009 19:16:11 +0000

I remember being asked by my professor in college to make an elevator speech and say it in front of him. I did it all wrong and saw this post too late now that I’m a graduate. I ended up getting a C back then hehehe! Very informative post though.

By: Hospedagem

Hospedagem — Sat, 19 Sep 2009 02:42:26 +0000

It makes it easy to follow your format for a quick intro pitch. Thanks

By: Samantha Smith

Samantha Smith — Sat, 22 Aug 2009 00:04:11 +0000

I found this to be very true. A wise professor I once had taught us the same principle, an ‘elevator’ speech. Learning and knowing how to introduce yourself, along with giving a few specifics is a wonderful and much needed trait, especially in the job market today. A good one can help set you apart from others and make you be remembered long after.

By: Essay Writing

Essay Writing — Sat, 15 Aug 2009 01:20:37 +0000

Well, that’s a bit controversial information. To make a long lasting impression one needs to grab an attention of the listener. that’s your words… However, to grab an attention and to make an impression, one needs to attract person somehow … or just show how he/she can be interesting to the listener

By: Linda Robinson

Linda Robinson — Sat, 08 Aug 2009 14:20:45 +0000

Excellent article, I am often asked to explain my business in just a few minutes, in the past I have focused on what we offer rather than specifics on how our business can help people. This is a much more persuasive way to explain our business.

By: A.T. Lynne

A.T. Lynne — Fri, 07 Aug 2009 23:22:40 +0000

Yes, Julie, this is such a valuable concept. I was recently invited as a guest to a Business Network International breakfast where each member gave a timed 30-second intro. I was provided a template for introducing myself with the following criteria:
1. State Your Name, Company Name, Location (area, not address)
2. Concisely state Your Services/how they differ from competitors’ and Your Products
3. Who is your ideal client/customer?
4. Repeat Your Name and Company Name
Nearly all of the members had developed very engaging introductions that ensured their product/service stayed in my head, which has already led me to sending customers their way.

Among the projects I’m working on is setting up a website called Log Line Life wherein contributors can post their own “elevator pitches” created to introduce themselves to anyone. Wikipedia defines “Log line” as “a brief summary of a television program or movie, often providing both a synopsis of the program’s plot, and an emotional “hook” to stimulate interest.” My vision for this is similar to Smith Magazine’s wildly popular Six-Word Memoir site: http://www.smithmag.net/sixwords/
For example: “Transported to a surreal landscape, a young girl kills the first woman she meets, then teams up with three complete strangers to kill again.” — Log Line for The Wizard of Oz, attributed to Richard Polito of the Marin Independent Journal.

This fall I’m teaching a course entitled, “WRITING YOUR OWN EPITAPH…before Your Ex Does!” wherein I’m inviting the students to create a “haiku-length summary of their century-long life.”

Thanks for sharing a great idea.

Cheerfully, A.T. Lynne

By: Robert Chean

Robert Chean — Fri, 07 Aug 2009 16:49:56 +0000

I think a good speech demonstrating good knowledge, passion and credibility is a major foundation.
I also believe that listening to the customer and understand their needs is also vital. It is extremely important to know what the customer needs, many forget this.

Great post.

By: Jocelyn Mathis

Jocelyn Mathis — Fri, 07 Aug 2009 11:30:47 +0000

Thank you

For a God Answer on How To Do An Elevator Speech. All I know is that I need your help, and guidance to make my pitch to my future angel investors. Help!!!!!!

By: memory brindes

memory brindes — Thu, 06 Aug 2009 00:50:42 +0000

Julie, I loved this blog. Simple, direct and with innovative ideas…Congratulations for your work!

By: Julie Brander

Julie Brander — Thu, 23 Jul 2009 20:27:23 +0000

An elevator speech or an elevator pitch comes from the Entrepreneurship textbooks.
I am glad you found this article helpful